DataGraph

Overview

DataGraph* is a global data products and technology company for a new era that demands a more purposeful approach to data. Their mission is to unlock data inside brands, to power deeper customer connections that fuel growth. *Name and some visuals changed to comply with NDA

Industry

Marketing Technology

Project Type

Product Design

Scope

User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support

BlueApple worked closely with the DataGraph product team as an embedded design partner, shaping the UX and UI of a complex, global data management platform. We focused on translating powerful and highly technical capabilities into a clear, flexible interface that supports infinite customization and large-scale data management. Through iterative workflows, rapid prototyping, and close feedback loops, we balanced depth and usability. The result is an intuitive, scalable experience that gives users full control.

Overview

DataGraph* is a global data products and technology company for a new era that demands a more purposeful approach to data. Their mission is to unlock data inside brands, to power deeper customer connections that fuel growth. *Name and some visuals changed to comply with NDA

Industry

Marketing Technology

Project Type

Product Design

Scope

User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support

Overview

DataGraph* is a global data products and technology company for a new era that demands a more purposeful approach to data. Their mission is to unlock data inside brands, to power deeper customer connections that fuel growth. *Name and some visuals changed to comply with NDA

Industry

Marketing Technology

Project Type

Product Design

Scope

User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support

BlueApple partnered closely with the stakeholders to design and build CYS, a proprietary media intelligence platform. Working as an embedded product design team, we helped translate complex media data and planning logic into a clear, intuitive product experience. Our focus was on information architecture, UX, and interface design—turning dense performance data into usable insights for strategists and planners. The result is a scalable, data-driven product that supports faster decisions without sacrificing clarity or usability.

BlueApple partnered with Inseego for the site redesign—defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.